CANZA (Canadian Alliance for Net-Zero Agri-food)

CLIENT

CANZA (Canadian Alliance for Net-Zero Agri-food)

PROJECT

Rebrand

DESIGN SOLUTION

This design project was commissioned with the objective of supporting a brand refresh, developing new marketing materials (brand standards, retractable banners, promotional items, PowerPoint template), and designing a website wireframe. The client’s objective was clear — they did not want something completely different, but rather a refreshed brand with a more effective logo. Inspired by this idea of “refreshing the brand for impact,” we set out to deliver a solution that balanced innovation with familiarity, ensuring both continuity and transformation.

Central to this process was the new logo for CANZA, which builds on the familiarity of CANZA’s past identity while moving in a more modern, expressive direction. The refreshed colour palette — a deep green, bright harvest yellow, and cool teal — carries forward the brand’s continuity and roots, while introducing energy and cohesiveness. These three colours feel natural and complementary, reflective of the agri-food system and CANZA’s ongoing commitment to sustainability.

The new icon reinterprets the original three wheat seeds from CANZA’s logo in a more abstract, visually engaging way. The forms evoke seeds, leaves, farmers’ fields, or a sprouting plant, symbolizing agriculture, renewal, and growth. Their upward orientation reinforces ideas of progress and transformation. By combining one solid form with two lined forms, the design introduces contrast and texture, suggesting diversity among partners and unity in working toward a shared vision. This variation and interplay add visual interest, while remaining rooted in the brand’s agricultural heritage and signaling a collaborative, sustainable future.

Throughout the project, strategic design decisions guided each stage. The website wireframe was developed to promote intuitive navigation and consistent messaging, with every element aligned to the refreshed logo and colour palette. The result is a cohesive brand that strengthens recognition, builds lasting connections, and reflects the spirit of “refreshing the brand for impact,” positioning CANZA for confident engagement and continued growth.

CATEGORIES

Logo Design, Brand Standards, Promotional Items, Retractable Banners, Website Design

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