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BRANDING AND LOGO DESIGN

Your Brand identity, but bolder

 

Your brand is more than a logo. It’s the story you tell, the message you send, the experience you deliver to your fans and customers. We build brands that inspire, engage, and connect – from captivating names and taglines to striking visual identities and brand voices. And we make sure it’s consistent and powerful across every touchpoint: your website, marketing collateral, social media, and beyond.

 

MAKE IT MEMORABLE

 

Our recent branding & logo design work

 

See how bold brand marketing strategy meets standout design. From authentic branding that captures your company’s essence to logos that leave a lasting impression, here are some recent projects we're proud to showcase.

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BRANDING & LOGO DESIGN

Municipality of Brighton

Arrow Black

 

CVO College Veterinarians of Ontario brand marketing and logo design

 

Want to see more of our work?

 

CHECK OUT OUR PORTFOLIO

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Let’s make your brand jump out

A picture’s worth a thousand words, and when it comes to your brand, that’s an understatement. As humans, we are wired to process images at lightning speed – 60,000 times faster than text. Make those milliseconds count!

 

A visual calling card that’s not just pretty, it’s powerful.

 

Your logo is your first impression. It’s the spark that ignites recognition and sets the stage for your brand’s story. A great logo, backed by strategic colour choices and brand guidelines, boosts your brand’s memorability and visibility from the jump.

 

We dive deep into your brand’s story and values, translating them into meaningful and instantly recognizable logos that reflect your agency’s unique approach and resonate with your audience.

 

Did You Know?

  • 75% of consumers recognize a brand by its logo.

  • 60% of consumers avoid brands with a logo they find odd, ugly, or unappealing.

  • Up to 90% of an initial brand impression comes from colour.

Establish your signature style.

A strong visual identity sets your brand apart. It sticks in people’s minds and makes your brand instantly recognizable. From your website to your social media, every piece works together to create a cohesive and memorable brand experience.

 

We design a complete visual system that reflects your brand’s personality: captivating colour palettes, expressive typography, and custom graphics that look stunning across every platform.

 

Did You Know?

  • It takes a minimum of 6-7 brand touches for someone to remember your brand.

  • People form an opinion about your website in 50 milliseconds (that’s 0.05 seconds).

  • Although the saying goes that we shouldn't judge a book by its cover, 55% of first impressions are based on what we see.

Get a rulebook for rocking your brand.

Think of your brand guidelines as your brand’s visual rulebook. Brand guidelines keep your brand’s visual identity on point so that inconsistencies and mixed messages don’t leave your audience feeling confused.

 

We develop comprehensive brand guidelines that spell out the dos and don’ts of your visual identity, ensuring consistency across all touchpoints. These guidelines will empower you to maintain a cohesive brand presence no matter where your business grows.

 

Did You Know?

  • Brand consistency can increase revenue by 20% or more.

  • On the other hand, inconsistent brand presentation can cost companies 20% of their revenue.

  • 90% of consumers expect a consistent brand experience across all channels.

A name that’s as unique and memorable as you are.

 

Your brand deserves a name that captures its true essence. A great name can transform your brand from forgettable to unforgettable, setting the stage for lasting loyalty and success.
We help you find a name that reflects your brand’s unique personality and hits all the right notes with your target audience. We consider factors like memorability, relevance, and differentiation to make sure your brand stands out.

 

Did You Know?

46% of consumers are willing to pay more for products and services from a trusted brand name.

Little words that pack a big punch.

 

Like a perfectly timed punchline, a great tagline has people talking long after the show is over. It’s the verbal counterpart to your logo: a concise and catchy phrase that captures your brand’s essence.

 

We collaborate with you to brainstorm, research, and uncover the perfect tagline that connects with your audience.

 

Did You Know?

50% of consumers say that the tagline is the brand element that helps them understand a company’s purpose the most.

Time for a brand refresh! We’ll give your brand visuals a makeover so that you shine even brighter.

 

Maybe your messaging is a bit muddled, or your visuals aren’t quite hitting the mark with your target audience. A visual brand audit is about making sure your brand is putting its best foot forward.

 

We pinpoint any inconsistencies or missed opportunities and develop a plan to help your brand reach its fullest potential.

Marketing collateral that demands attention. We work with your favourite printer or connect you with one of ours.

 

Your stationery is (quite literally in some cases) your brand’s calling card. Even smaller pieces, like business cards, are a subtle but powerful way to reinforce your brand identity.

 

We sweat the small stuff to make sure your brand’s visual language is carried through every piece of functional, fabulous stationery.

 

Did You Know?

  • People are 10 times more likely to keep business cards in colour than white ones.

  • 72% of people judge a company or person by the quality of their business cards.

  • A thick business card is seen as more professional by 86% of customers.

 

CONTACT US

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Our collaborative branding & design process

 

We’re passionate about building brands that jump out and make some noise. You’ll collaborate directly with our experienced branding and logo designers to craft a brand identity that’s as bold and unique as you are.

 

 

Number 1

Initial Consultation

A casual chat, no strings attached. We’ll get to know each other, see if there’s a spark, and discuss your vision, goals, and wildest dreams to make sure we’re a match.

Number 2

Discovery Call

A dive deeper into your design needs to discuss your project specifics, deadlines, and ensure we're the right fit by understanding everything you're looking for in greater detail.

Number 3

Estimate / Proposal

A transparent breakdown of the project scope, timeline, and what it’ll take to make the magic happen. We’ll provide a clear, itemized proposal for your review and approval.

Logo marketing and branding design details

Number 4

Kickoff Meeting

The official kickoff! We’ll seal the deal, finalize project details, and make sure everyone’s on the same page before the real fun begins.

 

Number 5

Creative Development

In this stage, we work closely with you to develop the visual elements that represent your brand.

 

branding services by the Kitchener creative agency

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Final Delivery

You receive a polished, market-ready brand identity and logo package. We’re here to provide ongoing support and guidance as your brand evolves and grows.

 

Brand vs logo: what’s the difference?

 

Your logo is your brand’s visual cornerstone, while the brand itself is the complete package: the personality, the values, the experience that keeps them coming back for more.

 

A great logo and a strong brand go hand-in-hand. The logo captures the essence of your brand, and a powerful brand gives your logo meaning and depth. Together, they create a lasting impression that hits the mark with your audience.

 

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Your brand deserves a creative branding partner as passionate as you are

 

Give us a holler and let’s start the conversation.