Mariposa Dairy

CLIENT

Mariposa Dairy

PROJECT

Trade Show Booth

DESIGN SOLUTION

For many years, Mariposa Dairy had built a strong reputation within the industry, but their trade show presence no longer reflected the scale, quality, and capabilities of the company they had become. The challenge was to create a premium exhibit experience that would position the brand as a market leader while maintaining the warmth and authenticity that define the company. Equally important, the booth needed to be highly adaptable — functioning primarily as a 10' x 20' space while seamlessly converting into a 10' x 10' configuration when required.

Inspired by the familiarity of a welcoming home kitchen, we developed a custom environment that balanced rustic character with contemporary refinement. Natural wood finishes, integrated lighting, and thoughtfully curated furnishings created a warm, inviting atmosphere that stood apart from the cold, corporate feel often associated with trade show displays. The layout was carefully planned to encourage flow and interaction, incorporating both a dedicated sampling counter and a comfortable meeting area for more meaningful conversations with customers and partners.

Beyond the booth structure itself, our team directed every aspect of the experience. Working closely with a fabrication partner, we designed a fully custom modular system that could be easily packed, shipped throughout Canada and the United States, and assembled by only a few people. We also sourced furniture and décor, selected serving pieces, and created custom framed recipe artwork to reinforce the brand story and add layers of personality throughout the space. Every detail was considered to ensure the finished environment felt cohesive, elevated, and unmistakably Mariposa.

The result is a sophisticated trade show presence that reflects Mariposa Dairy's premium offerings and continued growth. More than simply providing a “nice” space, the booth creates a memorable experience that encourages visitors to linger, sample products, and engage in meaningful conversations. Since its debut, the exhibit has been exceptionally well received, with the client consistently reporting compliments from attendees and industry peers alike. The project successfully transformed perceptions of the brand, creating an inviting environment that feels both refined and approachable while supporting Mariposa Dairy's expanding presence across North America.

CATEGORIES

Branding Experience, Trade Show Design, Exhibit Design, Environmental Graphics, Custom Fabrication

Could your tradeshow presence be making a bigger impact?
We can help.

 

CONTACT US