THE IMPORTANCE OF
PACKAGING DESIGN
BOXES • BOTTLES • CONTAINERS • LABELS • & MORE
Who wants a sad, lifeless brand? No one.
Customers today, more than ever, want a product that looks good. At The Blondes, we understand the importance of packaging design. We focus on creating unique designs to attract customers and produce sales.
We aim to ensure our packaging design is effective by having the following key traits…
UNIQUENESS
The average buyer today chooses a product off the shelf based primarily on the package design. In a sea of competing products, packaging needs to demand attention to be successful. We research and develop strategic creative that will be effective, so your product is a crowd puller.
BRANDING
Originality and memorability are the key components of a great brand. The design should not only reflect the product, but also the company. A memorable brand will resonate with your customers, helping to build brand recognition.
COMMUNICATION
Package design should send a clear message of the product on offer and connect with your target audience. Information should be quickly accessible and be easy to interpret at a glance.
DESIGN
Design is a key factor in packaging. A quality package design can attract potential customers and set the product apart from the competition. The visual presence represents not only the quality of the product, but should also suggest a clear personality – whether it be quirky, authentic or charming.
FUNCTIONALITY
The other side to the overall design is the functionality of the package itself. The shape and material used can help differentiate one brand from another and can be a determining factor in how successful a product will be.