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The Blondes Blog

How AI is changing the creative process (and what that means for clients)

October 14, 2026

Time to Read: 6 minutes

Artificial Intelligence (AI) is transforming industries across the board, from finance to healthcare to logistics. But it is not just these industries that are feeling the impact; it is making waves in creative industries, too. This includes the realm of branding and design. In these unprecedented times, creatives are learning how ...

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The cost of bad design: Why cutting corners can hurt your brand

September 3, 2026

Time to Read: 8 minutes

The world we live in thrives on digital access; people find products and services with just a few taps on their phones or a couple of clicks on a computer. If your website does not translate effectively across multiple platforms, the face of your business will appear lackluster. If your website is poorly designed, slow, outdated, o...

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Why brands love black

August 19, 2026

Time to Read: 6 minutes

When choosing colours to represent your brand, you need to go beyond just a shade. You need something that is a statement. Black is a colour (or shade, depending on who you ask) that represents a lot of things. Mystery, sophistication, elegance, and strength. While it does not have the same ‘pop’ of vibrant purpl...

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How to evolve a logo without losing its soul

Time to Read: 6 minutes

When you make the executive decision to evolve your branding, remember that it is personal. Your brand represents all that your business or organization is: its mission, its intentions, its strengths. Once you decide to evolve or change your logo, you need to do so with careful consideration; the last thing you want is for your cor...

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How print marketing still makes an impact in a digital world

Time to Read: 7 minutes

Digital marketing has expanded over the years, increasingly emphasizing clicks, shares, and impressions. While marketing online is the predominant force for reaching audiences today, there is still something to say for print marketing, even in the digital world. In this blog post, The Blondes will deep dive into why print marketing...

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