The Blondes Blog

When you are passionate about design, going overboard with the details is easy. You produce creative concepts and have difficulty letting go of the tiny intricacies. However, what if we told you that less is often more when it comes to branding and design? After all, Leonardo Da Vinci is believed to have said: "Simplicity is the ultimate sophistication....

At its core, brand perception is about how your customers view and feel about your brand. Through design, you can completely shape how your customers perceive your brand and interact with your business...

Branding is a paradox. On the one hand, you need to keep it fresh and relevant — no one wants to get stuck in the Stone Age. On the other hand, consistency is everything! People need to recognize, trust, and connect with your brand at first glance, or you risk losing them. So how do you balance evolution with reliability? The trick is in knowin...