ITALPASTA
PACKAGING • ADVERTISING • DIRECT MARKETING • DIGITAL ASSETS • BROCHURES
Italpasta is one of the premier pasta manufacturers in Canada. They pride themselves on their Italian heritage, Canadian craftsmanship and dedication to making high-quality pasta products for all to enjoy.
THE BRIEF
As advocates for a healthy sustainable planet, Italpasta is committed to making small, but impactful changes to reduce their waste footprint. As a result, Italpasta wanted to re-imagine their Tradizionale and Artisan pasta product ranges. The main objective was to create 100% recyclable packaging, while giving each line an updated look. The next task was to promote both brands through a variety of marketing deliverables – brochures, digital assets, print advertisements and direct mail initiatives – to increase awareness at the retail and foodservice levels.
THE APPROACH
It was important to create packaging and marketing collateral to reinforce and expand upon the strong brand history, while also inspiring home and professional chefs to purchase and try Italpasta’s quality pasta products.
The ultimate goal was to enable customers, at all levels, to access “all things Italpasta” with ease, in order to entice new customers and increase sales and profitabilty.
THE RESULT
Memorable product lines that stand out in-store, supported by appetizing and visually engaging marketing efforts, all of which speak to Italpasta’s heritage, values and quality pasta products.