FOOD AND BEVERAGE ONTARIO
LOGO • ANNUAL REPORTS • ADS • MARKETING MATERIALS • TRADESHOW BOOTH • BANNER STANDFood and Beverage Ontario (FBO) is a not-for-profit, leadership organization dedicated to advancing the interests of food and beverage processors across Ontario. The goal of FBO is to promote and support a competitive Ontario industry locally and within the global marketplace.
THE BRIEF
As an advocate for processors in the food and beverage industry, the goal was to stand out, raise brand awareness and increase membership numbers with a new logo and branding.
THE APPROACH
To stand apart from others in the industry, we limited the use of photography and brought attention to this brand by playing off the logo elements (the icon, fonts and colours) for all marketing collateral. This approach created a cohesive and memorable brand.
THE RESULT
A colourful and unique brand that reflects this forward-thinking organization's professionalism to current and potential members.