THE FLOCK SOCIAL CLUB
BRANDING • WEBSITE
The Flock makes socializing simple. With a passion for creating exceptional events and an appetite for adventure, The Flock plans memorable, one-of-a-kind experiences and give members the freedom to explore different locations and venues by providing unique experiences.
THE BRIEF
The Flock began with a vision for a modern and sophisticated brand that appealed to both younger and older generations alike. The brand needed to be sharp and have an air of exclusivity, with strong supporting brand elements.
The bird ‘seal’ creates a strong visual representation of the brand.
THE APPROACH
Creating a stong element to pair with the bold type solution that became the logo – and visually represent the ‘flock’ brand name – was imperative.
A clean, modern font with lots of personality combined with a simple sans serif gives the brand an elegant edge.
THE RESULT
Whether a part of The Flock or a perspective Flocker, the brand attracts with it's air of exclusivity. Strong, brand elements will continue to evolve along with The Flock itself.