LOGO

animated logo, bird flying

Letterhead & Envelope

THE BRIEF

The Flock began with a vision for a modern and sophisticated brand that appealed to both younger and older generations alike. The brand needed to be sharp and have an air of exclusivity, with strong supporting brand elements.

ADDITIONAL BRAND ELEMENTS

The bird ‘seal’ creates a strong visual representation of the brand.

THE APPROACH

Creating a stong element to pair with the bold type solution that became the logo – and visually represent the ‘flock’ brand name – was imperitive.

A clean, modern font with lots of personality combined with a simple sans serif gives the brand an elegant edge.

Wax seal of bird icon

Brand Patterns
WEBSITE

THE RESULT

Whether a part of The Flock or a perspective Flocker, the brand attracts with it's air of exclusivity. Strong, brand elements will continue to evolve along with The Flock itself.