Letterhead, Business Card & Envelope


PWI Insurance understood that in order to stay relevant in today’s marketplace, a refresh of their brand was needed. PWI wanted to infuse the business with new vitality but also preserve the integrity of the 40-year history of the brand.  They needed a new brand image that better reflected who they are today and would ensure future growth.


It was extremely important that PWI’s brand stay true to the original iconic brand. We needed to enhance and modernize the brand, without losing the overall essence, in order to reassure current clients and attract new ones.

PWI brand applications



A vibrant and dynamic brand that better resonates with today’s clients. The logo reflects confidence, professionalism and their history by preserving the integrity of the brand with a modern twist on the maple leaf. Using softer fonts and a fresh colour palette also made the brand more friendly and welcoming.  This updated brand image for PWI Insurance will not only help them stand out from their competitors but will also ensure their business continues to stay current within their industry.