POLLINATE
BRANDING • WEBSITE • ICONOGRAPHY
Pollinate is an organizational effectiveness software platform that helps businesses rapidly deploy strategic, agile, learning experiences to reach their performance goals. This cloud-based platform connects expertise, tools and analytics to grow practical know-how and build capacity.
THE BRIEF
Formally ODScore Inc., Pollinate Networks Inc. needed to rebrand in order to attract new partners and resellers, and stand out in a competitive lansdscape. They were looking for a new visual identity that was fresh, smart, and modern – a brand that would convey the idea of high evolution with the achievement orientation.
THE APPROACH
With the request for a dandelion to symbolize the new brand, the aim was to develop a modern take to reflect the technology and innovation of the company.
The dandilion not only reflects the name ‘pollinate’ but also represents intelligence and surviving through all challenges.
THE RESULT
A simplified and abstract version of a dandelion produced a logo that is simple, clean and bold. The brand – injected with a unique colour palette – has visual impact and converys energy, creativity, strength, leadership, action, and determination to stand out against competitors.