NATIONAL ASSOCIATION OF FEDERAL RETIREES
LOGO UPDATE • BRANDING • MEMBERSHIP CARDS • ANNUAL REPORT • ADS • BANNER STANDS • BOOKLETS
The National Association of Federal Retirees is Canada’s largest and most influential advocacy group for federal pensioners. They advocate on behalf of all Canadians so they can enjoy better retirement, income security, and a strong, sustainable health care system.
THE BRIEF
Formerly know as the Federal Superannuates National Association (FSNA), the National Association of Federal Retirees was looking for a modern update to their logo and all brand materials to support their name change. Their marketing and promotions were dull, dated, and didn’t reflect the diversity of their members — or their 83 branches, from coast to coast, across Canada.
THE APPROACH
Bold colours and plenty of white space reflect the energy and diversity of new Association members. The new marketing materials have a higher level of professionalism and a fresh, clean look to support the new direction of the organization.
THE RESULT
Association members and staff are very excited about the updated brand image and feel that it better reflects the organization's new and future visions.