HD MUTUAL
REBRAND•CORPORATE IDENTITY•BRANDING GUIDELINES SOCIAL MEDIA GRAPHICS•SOCIAL MEDIA STYLE GUIDE •WEBSITE DESIGNHalwell Mutual and Dumfries Mutual merged to form HD Mutual Insurance. With acombined legacy of 160 years rooted in community and a dedication to safeguarding what matters most, HD Mutual Insurance promises a trusted,reliable, and enhanced experience for its clients.
THE BRIEF
To develop a modern and cohesive brand that honors the legacy and values of the two merged companies, while instilling confidence in existing clients and attracting a diverse range of new customers through clear communication and a dynamic, memorable appearance. The new brand aimed to reinforce their dedication to excellence and community with a fresh and pertinent visual identity.
THE APPROACH
Our aim was to create a welcoming and approachable new brand identity for HDM. We designed a central icon inspired by the letters "H" and "D". To support this new brand, we developed a comprehensive brand guide that includes patterns, icons, and a color palette to enhance impactful communications for the company.
THE RESULT
The overall result was a memorable and informative campaign that is not only relevant now, but will also be referred to in the future. The client was thrilled with the end result and shared that they have received very positive feedback.