GRAND RIVER HOSPITAL
BRAND DEVELOPMENT • WEB DESIGN • ICONOGRAPHY
Grand River Hospital is dedicated to fostering well-being in the Waterloo-Wellington communities and beyond. The institution provides an outstanding healthcare experience infused with compassion, propelled by a team of motivated individuals, a steadfast commitment to quality, robust partnerships, and inventive solutions.
THE BRIEF
Develop a distinctive visual identity for the hospital's 2021-2025 Strategic Plan, serving as a roadmap for prioritizing goals and making a significant impact. GRH’s aim for the Strategic Plan's brand was to ensure it resonated with everyone and seamlessly integrated into all aspects of their operations and communications until 2025.
THE APPROACH
To reinforce the ‘roadmap’, symbolizing forward-thinking and a future-oriented perspective, a curved graphic was employed to evoke a sense of progression towards a goal. The interplay of overlapping lines and transparent overlays introduces texture, dimension, and visual intrigue. The dynamic nature of the graphics actively engages the viewer, intensifying the emphasis on the messaging.
THE RESULT
The reception was exceptionally positive, resonating with the portrayal of movement that underscores the central theme. The overall aesthetic is distinctive, positive, and inspired with hope, harmonizing seamlessly with the GRH corporate brand.