GHENT LANDSCAPE
BRANDING • WEBSITE • STATIONERY
Based in Kitchener, Ghent Landscape provides award-winning landscape architectural and contracting services throughout Waterloo Region and Wellington Counties. As one of a select few design build firms in Ontario with Landscape Architecture accreditation, all of Ghent's design work is completed exclusively in-house.
THE BRIEF
With an outdated logo that no longer represented their brand, Ghent was in need of a clean and modern update to better reflect their design style.
THE APPROACH
Creating a strong visual that could be used on it's own was an important aspect of the redesign. A bold icon in the form of a 'G' can be interpreted as a leaf to represent the Landscape aspect of the business and an abstract blueprint of a room – with the door opening in – as the Build side.
THE RESULT
A strong, modern brand is easily recognizable and a bold redesign of the past Ghent brand. Changing the name from 'Ghent Group' to 'Ghent Landscape' was also an important distinction to attract relevant clients and clarify the company's main services.