CANADIAN GREENHOUSE CONFERENCE
THEME DEVELOPEMENT • MAGAZINE ADS • WEBSITE • POSTCARD & FLYER • PROMOTIONAL GRAPHICS & ADVERTISMENTS • PHOTOGRAPHY
Canadian Greenhouse Conference is Canada’s foremost annual event for flower, vegetable and nursery growers, suppliers and researchers. The large trade show hosts speakers, two days of informative sessions and over 300 exhibitor booths, attracting visitors from around the world.
THE BRIEF
The main objective of the Canadian Greenhouse Conference is to increase awareness and yearly conference attendance. Each year we are tasked with developing a unique theme along with supporting graphics and materials such as digital and print advertisements, trade show graphics and so on.
THE APPROACH
Once the years theme is approved, designs are created based on the chosen name. This years 'Passport to Excellence' gave way to graphics depicting an actual passport – listing conference details instead of personal details – surrounded by the various fruits, vegetables, plants and flowers that can be found at the conference from year-to-year.
A fresh green and orange colour palette contrasts the previous years colours to give the 'Passport to Excellence' theme it's own 'brand'.
