CANADIAN GREENHOUSE CONFERENCE
BRAND IDENTITY • PROGRAMS • PRINT ADS • TRADE SHOW GRAPHICS • WEB GRAPHICS
The Canadian Greenhouse Conference (CGC) is Canada’s foremost annual assembly for flower, vegetable, and nursery cultivators, dedicated to nurturing connections among growers, suppliers, and research partners. This event offers two days of informative and motivational sessions, complemented by an extensive trade show.
THE BRIEF
The primary goal of the Canadian Greenhouse Conference is to boost awareness and increase annual conference participation. Each year, we create distinctive visual graphics that embody the theme for that year, which are used across various digital, print, and trade show materials.
THE APPROACH
In crafting the creative concept for each CGC annual event, our approach is deeply attuned to our audience, the participating speakers, and vendors, as their unique presence significantly influences our design direction. While we continually aspire to infuse each new theme with a distinctive and boundary-pushing style, our unwavering commitment remains rooted in delivering dynamic, attention-grabbing collateral that captivates and demands the viewer's focus.
THE RESULT
With over a decade of collaboration, the CGC continues to entrust us with their creative needs. This enduring partnership is a testament to our unwavering ability to consistently produce one-of-a-kind, impactful, and unforgettable assets. Year after year, we breathe life into the event's themes, drawing attention and raising awareness for this annual gathering.