THEME / LOGO
Magazine Ad

THE BRIEF

The main objective of the Canadian Greenhouse Conference is to increase awareness and yearly conference attendance. Each year we are tasked with developing a unique theme along with supporting graphics and materials such as digital and print advertisements, trade show graphics and so on. 

Promotional Postcard

Conference graphic on entrance doors CGC website on tablet

  Aerial view of conference exhibitor booths

THE APPROACH

Once the years theme is approved, designs are created based on the chosen name. This years 'Passport to Excellence' gave way to graphics depicting an actual passport – listing conference details instead of personal details – surrounded by the various fruits, vegetables, plants and flowers that can be found at the conference from year-to-year. 

A fresh green and orange colour palette contrasts the previous years colours to give the 'Passport to Excellence' theme it's own 'brand'.

DIGITAL FLYER
Photography